The K Word

Background Information and Research Wrangler Jeans are an authentic American style of jeans that has been a household name since 1947. After 70 years of being a well-known brand, Wrangler is still holding true to its heritage by offering timeless, quality products that span generations. The agency French/West/Vaughan has worked with Wrangler as its public relations agency since 1997.  The Wrangler brand values its close ties to music, pop culture and the Western lifestyle, each of which influence the variety of podcasts and special collections the brand offers. Each garment is crafted with care for both the finished product and the land it came from. Wrangler wants to focus on the use of sustainability and wants all of the brand’s products to be made with 100 percent sustainable practices by 2025. Campaign Results Wrangler chooses to do social media content collabs to drive brand impact during shopping seasons. Wrangler and Stetson paired up for this influencer marketing

Excedrin wanted to create a campaign showing how difficult it can be to beat a migraine at work while also showing the benefits of Excedrin. Migraines are a very common ailment many people suffer with in day to day life. They can affect daily activities and cause a large amount of pain for those who suffer.  Background information and Research This exact campaign builds off of last year’s Excedrin Migraine Experience, where friends and family of migraine sufferers could experience their migraine symptoms, like visual aura, sensitivity to light and sound and dizziness, in augmented reality (AR). This gave the illusion of a painful migraine and made friends and family understand the symptoms.  Excedrin worked with Weber Shandwick, PHD Media and Epsilon agencies to create this campaign. Excedrin Works has been ongoing since September 2017.  Campaign and Results Excedrin wanted migraines to be more understood by coworkers and bosses to kill the stigma of migraines. The

Sometimes getting stuck in a rut happens in college. We are all mentally growing and changing in a way that doesn’t make much sense. This change can throw students into a spiral of trying to find their inner-selves. I’ve always struggled with trying to decide what will motivate me in life. Also, I wanted to know what can possibly drag me down or kill the energy I have already built up. So I decided to change that feeling I wanted to take a personality quiz to help me dig deeper into how I think. There are so many personality quizzes out there that will tell you an abundance of things about yourself. Are these tests actually incredibly accurate? Debatable. Will they put you into a mindset to think deeper about yourself? Yes! Among the thousands of options, I decided on the Enneagram test. The Enneagram test is a model of the human mind that is understood as a typology of 9 interconnected personality traits. The test can be used to help aid self-awareness, self-understanding and self

August 4th, 2019 the Oregon District in Dayton, OH suffered from one of the many mass shootings that have plagued the United States over the past few months. In 32 seconds, 9 innocent people were killed during this rampage. Being from Dayton my entire life I followed this story closely. I thought the case was extremely interesting to see how the city took something so horrible and brought the community back together. Background Information and Research This was Dayton’s largest mass shooting in history and it brought negative feelings to the community and made the population of Dayton feel broken. High profile celebrities like Kanye West, Stevie Wonder and Chance the Rapper came to the Gem City Shine hosted by Dayton native Dave Chappelle.  This event was a major block party hosted in the Oregon District and tickets were raffled off to anyone who applied to get them. It was being used as a way to bring the entire community together. This event occurred on August 25th,