Case Study: Gem City Shine

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August 4th, 2019 the Oregon District in Dayton, OH suffered from one of the many mass shootings that have plagued the United States over the past few months. In 32 seconds, 9 innocent people were killed during this rampage. Being from Dayton my entire life I followed this story closely. I thought the case was extremely interesting to see how the city took something so horrible and brought the community back together.
Background Information and Research
This was Dayton’s largest mass shooting in history and it brought negative feelings to the community and made the population of Dayton feel broken. High profile celebrities like Kanye West, Stevie Wonder and Chance the Rapper came to the Gem City Shine hosted by Dayton native Dave Chappelle. 
This event was a major block party hosted in the Oregon District and tickets were raffled off to anyone who applied to get them. It was being used as a way to bring the entire community together. This event occurred on August 25th, 2019.
Campaign and Results
Tickets for the event were raffled off at random and about 20,000 people received tickets to the event. No one trying to attend the event knew who the line-up for this event would be, but still chose to try and attend. The line-up of artists was Chance the Rapper, Kanye West, Stevie Wonder and many more. This is very impressive since these are such large named artists. Kanye West held one of his famous Sunday Services right outside of the Oregon District. 
This kind of event was great, positive publicity for Dayton, OH. The city needed to be seen in a more positive spotlight after some bad pr going around. Holding a free block party to show community support and bring some of the worlds biggest artists to perform shines a bright spotlight on Dayton. 
Photos, videos and even a speech given by Dave Chappelle went viral on Twitter reaching thousands on thousands of viewers. People all over the world were retweeting and sharing to show support for Dayton in a time of immense need.
Conclusion
The Gem City Shine block party was a very smart move for the city of Dayton. Having an event that brings the community together shows support and helps change the conversation in the media. Instead of news outlets focusing on the shooter and the damage done, they focused on this large block party hosted by so many well known names. 

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