Remember; Social Media Can Save Your Event

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Learning how to socialize events is extremely important when it comes to public relations. That is the main point in chapter 7 of “The Art Of Social Media”. Focusing on the importance of rocking an event by using social media. Kawasaki focuses on beginning with the use of simple hashtags to start out the event. The use of a simple hashtag will help others remember what to use during events and it can be used throughout the years of the event. An example would be #25daysofchristmas which is a hashtag ABC Family uses each year during their christmas movie marathon. This keeps is short and sweet for the ones using it to constantly add to their content.

Another really important aspect of an event is making sure it reaches all audiences. Just because an event is in a single location doesn’t mean people outside of the event aren’t interested. Continually find ways to get people who aren’t at the event involved. This can be done through livestreaming, livetweeting, sharing photos and having contests that involve outside participants. Through the sharing of posts about the event, more people will be exposed to the content and want to learn more. This will build the events audience throughout the years.
One of my favorite tips in this chapter has to be provide a place to take pictures. As a girl who is heavily into social media this is the number one thing I look for whenever I attend events or activities. If I have the chance for a photo op then I’m going to take it then share it. This means if an event has a background focused on their logo or event title I can give them free publicity sharing the event with all my friends. This is very important because word-of-mouth about companies and events is some of the best publicity. This also goes along with having someone at the event to take any kind of photo imaginable. People love themselves and I bet 90% of the time if someone snaps a good picture of a person they’ll likely share it with all relatives and friends. Kawasaki has really intelligent ideas when it comes to spreading awareness and using social media to create a hype over an event.

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