PizzaGate

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This past week a Youtube by the name of Shane Dawson released a conspiracy video to his 20 million subscribers and one of the sections of the video was focused on Chuck E. Cheese’s pizza. The conspiracy was the company reuses uneaten pizza slices and makes them into a whole new pizza to save money with guests. This is seen from the uneven cuts of the pizza and the weird sizes of the slices. Shane Dawson went to an actual Chuck E. Cheese to get a pizza and see if this was a true statement. The pizza came out exactly like the pictures of the messed up pizza and it blew up the company’s social media.
People are now all over social media discuss whether Chuck E. Cheese is lying about their pizza or not. This is a huge PR nightmare that Chuck E. Cheese needs to solve. How they chose to combat the video was constantly replying to tweets from people arguing the truth of Chuck E. Cheese pizza. Their replies were all denying that it wasn’t a true fact and all the pizzas were made fresh in store. Chuck E. Cheese still continues to get constant backlash about what people are now calling “PizzaGate”.


Luckily Chuck E. Cheese has loyal employees because they have been sharing all over the internet that the rumor is not true. They want everyone to know that the pizzas are hand-crafted in the kitchen for each order and all uneaten pizza is either composted or thrown in the trash. I think this situation really shows how important it is to connect with the people trying to speak to you on the internet in a personal way. Each tweet from Chuck E. Cheese was personalized to the original tweet and that made this go over way smoother. Also it shows how important it is to treat employees correctly because they will defend the business if needed in a time of crisis.


This is probably one of the craziest company crisis I have ever seen. I am hoping to see a press release from Chuck E. Cheese or even a video showing that it is truly a lie and they hand make all pizzas.

Comments

  1. Danielle FleshoodFebruary 19, 2019 at 3:41 AM

    I saw the video, and saw the posts all over social media as well. I thought it was really interesting and kind of shocking. It makes it worse that Chuck E. Cheese hasn't directly come out and made an official statement either. I'm curious to see where this goes.

    ReplyDelete

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