Research is important!

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Research in social media is incredibly important. Without research businesses wouldn’t know how people are responding to their content or how they can grow and be better. Most people do not understand why we need social media research. It is not always seen as beneficial but it truly is beneficial to guiding practices.

Every type of company has a different idea of research. Big fortune 500 companies have constant watch and control on their socials, while smaller companies might just have little google alerts each time. It does not matter how you research as long as you do it.
Watching competitors is also a large part. If you aren’t watching what your competitors are doing you may miss something big that could put your company at the top. Does your competitor only have automated responses? Then you should have personalized messages to the viewers of your channels to help form a relationship.

Little things like this will help put your company ahead of the game. That is why research is so important.

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