Research is important!

-
Research in social media is incredibly important. Without research businesses wouldn’t know how people are responding to their content or how they can grow and be better. Most people do not understand why we need social media research. It is not always seen as beneficial but it truly is beneficial to guiding practices.

Every type of company has a different idea of research. Big fortune 500 companies have constant watch and control on their socials, while smaller companies might just have little google alerts each time. It does not matter how you research as long as you do it.
Watching competitors is also a large part. If you aren’t watching what your competitors are doing you may miss something big that could put your company at the top. Does your competitor only have automated responses? Then you should have personalized messages to the viewers of your channels to help form a relationship.

Little things like this will help put your company ahead of the game. That is why research is so important.

Comments

Post a Comment

Popular posts from this blog

Stuck at home for spring break

-
Spring break for college students is always an interesting time of the year. As students, we are as broke as a person can be, yet we still plan crazy expensive trips to Florida each spring break. I am very broke and also have very broke friends so each year I spend spring break in cold, dreary Ohio. Each year I make the most out of my spring breaks and choose to do fun, but inexpensive activities throughout the week. Here are my top 3 favorite things to do when stuck in Ohio. 1.  Axe throwing I know this sounds kind of dangerous. It is such a great experience and it 100% safe. I went to Class Axe in Cincinnati. It was about $32 dollars per person to go and you can have up to 12 people in your lanes. You learn fun little games that give you chances the throw the axes all the time. It gets your adrenaline pumping because you want to win the game for your team. I almost was my lanes ultimate champ, no big deal. You get to choose a fun ‘axe’ name instead of having a real name a
Read more

Learning to feed the content monster

-
Image
Social media is a great tool and I’ve been using it ever since my mom let me get facebook when I was maybe 12 years old. Which now that I think about it is too young to be on the internet with a public profile. My facebook still has embarrassing photos of me from 7th grade I swear. In my social media principles class, we are reading a book by Guy Kawasaki called, The Art of Social Media . I’ve only read the first three chapters so far, but each page is beyond insightful. One of my favorite sections is about “feeding the content monster” which is exactly what blogging is like. Finding content, creating said content, and making it interesting enough that those viewing it don’t click away. That may seem easy but it really isn’t. The most useful tip in chapter two for me is the idea of creating an editorial calendar. This is essentially a map of what content to post when, where, why, and to whom. Kawasaki himself is not a huge fan of mapping content out in an editorial calendar bu
Read more

When will he jump the fence?

-
I have an earlier blog talking about the Bachelor’s social media and I am going to write another one. ABC is so smart in how they choose to market their audience. All Bachelor fans love the added drama to the season, plus a good tease. This season they tease Colton jumping over a fence and losing his mind. This happened in the very first in January. It is not March and they are just now saying it will be aired on this episode. People have been making joke Twitter accounts constantly tweeting if he’ll jump the fence. People are creating content focused around this 10 second clip in general. It is crazy how such a little thing was marketed so well. The fence fiasco is giving the show so much good publicity. Millions of people who know what the Bachelor actually is are tweeting, creating Facebook memes and event posting stuff on Instagram about the stupid fence. I am not usually one to get sucked into the madness but even I’m excited to see why Colton Underwood jumps the fence! I have
Read more