Strategic Plans

Strategic plans are important in social media. Strategic plans are a systematic, thorough and aligned document that outlines from start to finish what a brand, individual or organization wants to accomplish to address a problem, take advantage of an opportunity or explore potential new possibilities through experimentation.

Most strategic plans start with research of everything possible. I want to describe some of the key components of a strategic plan.

1. Background information

This is where all the research comes in. Before creating your own social media plan you have to have all the background information of your company. You need to know what your organization is, what it needs to become and what issues have you had before. Finding the “so what” factor of your organization comes from background information.

2. Brand voice

Finding an overall tone and voice for your organization is a big step. Knowing who you want to be to your audience is an important step. Sometimes it can be hard to move from the personal voice of the person using the accounts to the brand voice. It takes a team to create an outline for what is needed and how things should be done.

3. Vision and mission

These are two important concepts all organizations need to reach. Find the vision is finding the overall goals and dreams of the organization. The mission describes the key elements of the overall purpose of an organization. Building these key factors will help find that personality that your brand can really use to connect to the audience.

There are many more key components needed to create a strategic plan but these are a few of the top ones.