The six Cs

Chapter 7 is one of the most important chapters in this book. Building up on brand and company image you have to know how to write for social media. This kind of writing can be different from some other forms of professional writing which can be intimidating at first. There are six Cs of effective writing for social media.

• Content
• Community
• Culture
• Conversation
• Creativity
• Connection

These may seem easy at first glance, but it is something that needs to be learned when it comes to social media.

My favorite one of the Cs is one of the most important which is Content. Content is essential when it comes to social media writing. The content in your social media posts is what will get the attention that is important to building up a following. Without content no one will be drawn to the information you are trying to share. Great writing style is so important to having impressive social media. You have to follow the brand and voice your company has already established and continue growing that. This takes a level of skill with practice required. Content duties include editing, copy writing and creating messages that fit the appropriate channel and audience.

You also have to learn how to change voices and type of content on one channel versus another. Instagram and Twitter have very different audiences that you have to try and reach. If you keep content the exact same it won’t reach the correct audiences. Knowing about content and how to use and create it is important. Reaching audience members is very focused on the information you put out there.